Maria Jackson is an anxiety coach who helps women assert control in their lives unapologetically.

Maria displays a very kind and sweet attitude and I wanted to capture this through smooth strokes and a lighter palette to make her audience feel the sense of calm and peace they can expect when working with her. I have also added a cursive font style for "coaching" to express her being classy. The star symbolizes what Maria wants her clients to see in the world; beautiful, good, and positive.

It was such a joy designing this for Maria and I have to say we came up with this pretty quickly too!

As a brand designer, my goal is to help my clients build a brand that does not only look good but also designed with intentional strategy and aligned with their business values and goals.